This case issues Yildiz Holding's acquisition of Godiva Chocolatier from its previous proprietor, Campbell Soup, and its method in preserving Godiva's "built in Belgium" brand name placement. Provenance Paradox, a problem faced by firms in emerging nations around the world attempting to determine their brand names in designed markets, https://stanford-case-study-solut42172.fare-blog.com/31280231/the-definitive-guide-to-case-study-analysis