As Scentbird celebrates its tenth anniversary, the journey of its co-founder and CEO, Mariya Nurislamova, stands as a powerful situation study in entrepreneurial tenacity, iteration, and keenness. Mariya Nurislamova transformed a frustrating retail knowledge into a multi-million-dollar membership services that may be redefining how shoppers find out and wear perfume. https://youtu.be/jqYe04z_dvI?si=GMrzMfkJ2CDgOZHt